Pre-develop long term innovation strategies and brand vision ranges for all categories to ensure brand positioning and brand experience Support realignment of Brand Siemens, integration into resp. design strategy & development of new design language, philosophy, principles & codes Provide target group related insights and translate them into correspond. brand & design concepts aligned with PO Sustain. & PO Kitchen of the future Further integration of corporate BSH defined targets i. e. consumer centric and CDI process into the way of working for Siemens Design Prepare and manage the construction of models and prototypes including steering of external design service providers