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Group Product Marketing Manager - ATE Business Group + Marketing/Business Manager - Advantest CTO Team (m/f/d)
Aktualität: 11.02.2024


11.02.2024, Advantest Europe GmbH
Group Product Marketing Manager - ATE Business Group + Marketing/Business Manager - Advantest CTO Team (m/f/d)
1. Market Strategy and Planning: Support the development and implementation of a comprehensive product marketing strategy for ATE solutions in the semiconductor test industry. Participate in market analysis, competitive research and customer insights to identify opportunities and challenges. Establish and maintain an «executive network» to key partners and customers. 2. Product Portfolio Management: Work closely with BU Product Marketing, R&D and Engineering teams to define the product roadmap and help to prioritize feature enhancements. Ensure the product portfolio aligns with Advantest's vision and meets evolving customer needs. 3. Product Positioning and Messaging: Support the creation and communication of compelling product positioning and messaging to effectively target key customer segments. 4. Reporting and Analysis: Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and tactics. Continuously monitor and analyze market trends, sales data and customer feedback to inform decision-making. 5. Manage the «applied» technology life cycle Manage the «technology development lifecycle» x-functionally as part of the CTO team together with R&D, customers and key industry experts.
Master degree or University degree or equivalent in Marketing, Business, Engineering or a related field; MBA is a plus Proven experience (10+ years) in product marketing and/or management in the semiconductor test industry, particularly in Automated Test Equipment Deep understanding of the semiconductor test market, including trends, technologies and key players Exceptional leadership and interpersonal skills, with a track record of successfully managing cross-functional teams Ability to facilitate and understand highly technical discussions with experts and developers and drive cross functional teams to the best solutions Ability and experience for growing an emerging business Ability to run a «business» in the mid...long-term Seniority to deal with executive management while technical depth for working with R&D Good English communications skills (listening, written and spoken) Strong communication and presentation abilities Proficiency in market research, data analysis and strategic thinking. Ability to translate market insights into actionable marketing plans Working in an international environment, intercultural understanding Self-motivated individual with desire to learn, can-do attitude, self-driven Ability to travel as needed Experience in design / bring-up of semiconductor Experience with agile development (i.e. Scrum and SAFe) Experience in regulated environments and processes German language skills




Group Product Marketing Manager - ATE Business Group + Marketing­­/­­Business Manager - Advantest CTO Team (m­­/­­f­­/­­d)