Responsible for the conception, planning, and coordination of the promotion of online programs to potential students through various channels, such as social media, email campaigns, and webinars Tracking of the customer journey across channels and media as well as constant optimization of user experience, customer journey, and targeting at all touch points Expansion and further development of our paid ad strategy and activities as well as the website Independent management of projects, including the planning and control of deadlines, costs and processes Advice and support for the business units on marketing issues Collaborate with the marketing team to develop and execute promotional strategies for online programs Monitor and analyze student engagement and program effectiveness, making adjustments as needed Attend virtual events and networking opportunities to connect with potential students and industry professionals Stay up-to-date on industry trends and best practices in online education