Continuous optimization of user and brand experience as well as sales/lead conversion on BLANCO's digital platforms Strategic planning, coordination, conception and implementation of all measures to improve the UX Development and implementation of the Path to Purchase Responsible for BLANCO's digital platforms and building BLANCO's digital footprint Translate consumer and customer needs into content Develop and evolve platform strategy & roadmap Establish a global email marketing strategy including regular performance reviews Interdisciplinary and cross-interface projects across all departments Provide updates on market trends, competitor assessments, innovations and potential solutions Select and manage budgets and agencies Ensure legal requirements are met