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Senior Manager ­­/­­ Head of Digital Platform Experience (m­­/­­f­­/­­d) 23.03.2023 BLANCO GmbH + Co KG Oberderdingen
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Senior Manager / Head of Digital Platform Experience (m/f/d)
Aktualität: 23.03.2023


23.03.2023, BLANCO GmbH + Co KG
Senior Manager / Head of Digital Platform Experience (m/f/d)
Continuous optimization of user and brand experience as well as sales/lead conversion on BLANCO's digital platforms Strategic planning, coordination, conception and implementation of all measures to improve the UX Development and implementation of the Path to Purchase Responsible for BLANCO's digital platforms and building BLANCO's digital footprint Translate consumer and customer needs into content Develop and evolve platform strategy & roadmap Establish a global email marketing strategy including regular performance reviews Interdisciplinary and cross-interface projects across all departments Provide updates on market trends, competitor assessments, innovations and potential solutions Select and manage budgets and agencies Ensure legal requirements are met
Min 5 years experience in a similar role in an international B2C/B2B company English business fluent (written and oral), German language skills are a plus Experience in managing employees Sales and Marketing record track Ability to understand distinct aspects from the beginning while taking a comprehensive systems-level approach to solving problems